Ole Kirk Christiansen, who established his workshop in Billund in Denmark in 1932 made wooden toys and furniture. His business was not very lucrative and he struggled through the 1930s. In 1934, he started to concentrate on toys and changed the name to LEGO. This is a contraction of “leg godt”, the Danish word for “play well”.
In the 1960s, the company began to expand to other Nordic countries. The company came up with smaller bricks that were suitable for small hands. It was named DUPLO (after the Latin word duplex, which means two-fold). This allowed children to build more precise models.
In the 1970s, Lego began to introduce new features that made its products stand out from the competition. They introduced different faces to the minifigures. This made the figures more realistic and able to express various emotions and facial expressions. The Lego Group also added wheels to its bricks, which opened the possibility of making vehicles and other machines that could move.
The next big step was to introduce themed themes system within systems that let customers create a specific environment or situation. This helped the company make its brand more well-known and helped them attract an audience that was younger. Additionally the company grew its production by opening factories in South Korea, Malaysia, and Brazil.
